A website or web app of a company is the window they provide to the customers for interaction. With no physical contact, it is all that a consumer has to judge, trust and do business with a company. A good UI allows the device to mould according to the user’s need- making his overall experience a comfortable one. A user experience rich website is automatically a light bulb to the moth that is the user. It helps enlarge a customer base, keep current customers happy and satisfied, helps in expansion of business and retains the profits for a long term.