Our Process

Re -imagining &
Re-defining user
experience across

Masterpieces are always Crafted with Undying Passion, A Dash of Craziness, and a Lot Of Discipline. Our Meticulous UX Process makes sure we bring out the best in your Project.

Discover & Explore

By connecting with the users and their environment at a fundamental level, we help you discover the most relevant opportunities for your products and services.



Using empathetic user research, we learn about the user needs and wants, the context from which these emerge, and understand their pain points.


Through qualitative research and user interviews, we go deeper into the user's beliefs and mental models to identify opportunities.


Going a step further from the identified opportunities, we pick and prioritize to create effective and pragmatic possibilities.

Strategise & Conceptualise

Armed with research insights, we build a comprehensive strategy starting with the problem statement and translating it into a robust roadmap.


Problem Statement

To define the goals and scope of the project, we help you outline key problems and identify success metrics that help measure the outcomes effectively.

Key User Flows

In the next step, we map out the key user flows and user journeys that serve as the “core” of the users’ interaction with your product and the overall product experience.

Information Architecture

We then outline the initial information architecture leading to the product roadmap planning and sprint cycle strategizing.

Create & Validate

At this stage, we bring the plan into action mode. Starting with wireframing to clickable prototypes, we focus on crafting the product down to details.



Through sketching and wireframing, we start building the product by visualizing the functionalities and layout fit to user needs and business goals.

Visual Design

After finalizing the wireframes, we build visual themes and pixel-perfect designs for various user interfaces across devices.


We bring the product experience to life with the complete, clickable high-fidelity prototype of the product.

Develop & Test

Our work doesn’t end with the delivery of the prototype. We assist in product development to ensure the highest quality to users.


Technology Stack

Based on the needs and context of the product, we implement the best combination of technologies.

Meticulous Development

Through the agile process and planning, our development team engineers the product to perfection.

Cross-Platform Testing

To ensure the final product works seamlessly across all devices, we conduct multi-device and platform testing.