This is where we perform keen research and analysis. We find out the problems, requirements, and opportunities by placing ourselves in other people’s shoes.
We define the exact challenges, goals, and objectives. Draft a problem statement and strategize the functions, features, and other key elements required to resolve the issues.
It’s time to “think out of the box”. The designers brainstorm unique ideas and innovative solutions that best satisfy the user's wants and needs.
Here we become experimental and transform ideas into products. We create, examine, re-examine, reject, and enhance every proposed idea into the solution until we reach the level of user satisfaction.
We efficiently test the implemented prototypes to get desired results & insights and make improvements or alterations accordingly.